So Krishna is looking for the opportunity when the living entity will come back to Him, because we are all sons. So father, if the son is bewildered, gone out of the home and loitering in the street, the father is very anxious to get him back, although the son has forgotten. This is the position. Therefore, as Paramatma, He's guiding us. Sarvasya caham hrdi sannivistah: "I am sitting in everyone's heart." From Him, we get the remembrance.
I wanted to enjoy something. Krishna gives us full opportunity: "Now here is the opportunity. You can do it." He's so kind. But that is not our actual business. Our actual business is to go back home, back to Godhead, not to enjoy in this material world. But still, because we want it, Krishna gives us all facilities. If we want to enjoy this material world, Krishna will give us all the opportunities. You can become the topmost living entity like Lord Brahma, and you can become an insignificant ant, according to your karma.
From the lecture on Bhagavad-gita As It Is, given by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada on March 25, 1974, in Bombay, India